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Google调整搜索引擎算法:HTTPS网站排名更高双语版

日期:2014-08-13 浏览次数: 返回列表

原文

Webmaster level: all

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

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In the coming weeks, we’ll publish detailed best practices (it's in our help center now) to make TLS adoption easier, and to avoid common mistakes. Here are some basic tips to get started:

Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
Use 2048-bit key certificates
Use relative URLs for resources that reside on the same secure domain
Use protocol relative URLs for all other domains
Check out our Site move article for more guidelines on how to change your website’s address
Don’t block your HTTPS site from crawling using robots.txt
Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in our Webmaster Help Forums.

We hope to see more websites using HTTPS in the future. Let’s all make the web more secure!
Posted by Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts

翻译

是针对谷歌站长专业博客的翻译

确 保用户安全是Google的首要任务。我们在这方面进行了大量的投入,以确保我们的服务使用的是业界领先的安全技术(如默认使用功能强大的HTTPS加密 保护)。这意味着,使用Google搜索、Gmail和云端硬盘等Google服务的用户将自动与Google建立安全连接。

除了确保我们自身产品和服务的安全以外,我们也致力于在更广泛的范围内打造更安全的互联网环境。其中很重要的一点就是,确保用户通过Google访问的网站都是安全的。例如,我们创建了一些资源,以帮助网站站长预防和修复网站上的安全漏洞。

我们希望百尺竿头更进一步。在几个月前召开的GoogleI/O大会上,我们提出了在网络上使用“HTTPSeverywhere”的倡导。

同时,我们也看到越来越多的网站站长在他们的网站上采用HTTPS(也称为基于TLS的HTTP),这让我们备受鼓舞。

因 此,我们在过去的几个月里进行了一些测试,尝试将网站是否使用安全的加密连接作为我们排名算法中的一个信号。我们从中看到了积极的结果,因此我们将开始使 用HTTPS作为一个排名因素。由于我们需要让网站站长有足够的时间来将网站协议转换为HTTPS,因此目前HTTPS这一排名信号中所占的权重非常小, 只会影响全球范围内不到1%的搜索查询,而且其权重会低于其他排名信号(例如高品质的内容)。然而,随着时间的推移,其影响范围可能会扩大,因为我们鼓励 所有的网站所有者将网站协议从HTTP转换为HTTPS,以确保所有用户的上网安全。


在未来的几周内,我们将会发布详细的最佳做法(到时我们会在此处添加相关链接),以便大家能够更轻松地采用TLS,并避免常见错误。下面介绍一些基本入门提示:

确定您需要的证书类型:单网域证书、多网域证书或通配型证书。


使用2048位密钥证书。


对位于同一安全网域中的资源使用相对网址。


对所有其他网域使用协议相对网址。


参阅我们关于网站迁移的文章,了解更多有关如何更改您的网站地址的准则。


请勿使用robots.txt阻止抓取您的HTTPS网站。


 尽可能允许通过搜索引擎对网页编制索引。避免使用Noindex元标记。

 


如果您的网站已使用HTTPS,那么您可以使用QualysLab工具来测试其安全级别和配置。如果您有关于TLS和您的网站性能的疑问,请参考“这篇文章”。当然,如果您有任何问题或疑虑,欢迎您随时在我们的网站站长帮助论坛上发帖咨询。

我们希望将来有更多的网站使用HTTPS。让我们齐心协力,打造更安全的网络环境!

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